Northwest Music

Eric Gore

Music Management

10-15-2010

            I chose to interview Ruben Medrano of Definite Branding Incorporated because he is known as the “go to” guy, as far as music is concerned, in certain parts of the Pacific Northwest region. Based out of Boise, Idaho, Ruben is the person to contact for show bookings, music management, promotional work, beats production, and pretty much anything else related to music.

            He started off his career as an artist, but then made the transition to music management. When asked why he made the transition from artist to manager, he stated that although he had little success as an artist, he still wanted to be involved in the music industry somehow and being a manager to other artists was the best way to achieve that goal. He states that he actually likes working behind the scenes better than performing on stage.

            Ruben states that he has been working as a music manager for three years now and enjoys almost every aspect of his job. He enjoys the fact that he can help artists by either producing beats for them or getting them noticed by booking shows for them. He has been able to get a quite a few local artists like The Congregation to open up for big name artists such as Tech N9ne, E-40, and Petey Pablo. Since he has close personal relationships with the owners of local venues, it makes it easier for him to book venues at fairly reasonable prices. He also has a street team that handles promotions such as radio ads and handing out flyers.

            When asked what he didn’t enjoy in his career field, he stated that he despised dealing with artist egos. He said that his artist demographic, which mostly consists of hip-hop artists, is one of the toughest of egos that he has to deal with. He said that the way to deal with artist egos is to make sure you stay firm while still trying to make sure they are happy.

            The advice he would give to someone who is pursuing a career in music management is to do research on your client so that you know how to make your client happy and know what would benefit or further your client’s career.

Northwest Music

            I chose to interview Ruben Medrano of Definite Branding Incorporated because he is known as the “go to” guy, as far as music is concerned, in certain parts of the Pacific Northwest region. Based out of Boise, Idaho, Ruben is the person to contact for show bookings, music management, promotional work, beats production, and pretty much anything else related to music.

            He started off his career as an artist, but then made the transition to music management. When asked why he made the transition from artist to manager, he stated that although he had little success as an artist, he still wanted to be involved in the music industry somehow and being a manager to other artists was the best way to achieve that goal. He states that he actually likes working behind the scenes better than performing on stage.

            Ruben states that he has been working as a music manager for three years now and enjoys almost every aspect of his job. He enjoys the fact that he can help artists by either producing beats for them or getting them noticed by booking shows for them. He has been able to get a quite a few local artists likeThe Congregation to open up for big name artists such as Tech N9ne, E-40, and Petey Pablo. Since he has close personal relationships with the owners of local venues, it makes it easier for him to book venues at fairly reasonable prices. He also has a street team that handles promotions such as radio ads and handing out flyers.

            When asked what he didn’t enjoy in his career field, he stated that he despised dealing with artist egos. He said that his artist demographic, which mostly consists of hip-hop artists, is one of the toughest of egos that he has to deal with. He said that the way to deal with artist egos is to make sure you stay firm while still trying to make sure they are happy.

            The advice he would give to someone who is pursuing a career in music management is to do research on your client so that you know how to make your client happy and know what would benefit or further your client’s career.

Northwest Music

            I chose to interview Ruben Medrano of Definite Branding Incorporated because he is known as the “go to” guy, as far as music is concerned, in certain parts of the Pacific Northwest region. Based out of Boise, Idaho, Ruben is the person to contact for show bookings, music management, promotional work, beats production, and pretty much anything else related to music.

            He started off his career as an artist, but then made the transition to music management. When asked why he made the transition from artist to manager, he stated that although he had little success as an artist, he still wanted to be involved in the music industry somehow and being a manager to other artists was the best way to achieve that goal. He states that he actually likes working behind the scenes better than performing on stage.

            Ruben states that he has been working as a music manager for three years now and enjoys almost every aspect of his job. He enjoys the fact that he can help artists by either producing beats for them or getting them noticed by booking shows for them. He has been able to get a quite a few local artists like The Congregation to open up for big name artists such as Tech N9ne, E-40, and Petey Pablo. Since he has close personal relationships with the owners of local venues, it makes it easier for him to book venues at fairly reasonable prices. He also has a street team that handles promotions such as radio ads and handing out flyers.

            When asked what he didn’t enjoy in his career field, he stated that he despised dealing with artist egos. He said that his artist demographic, which mostly consists of hip-hop artists, is one of the toughest of egos that he has to deal with. He said that the way to deal with artist egos is to make sure you stay firm while still trying to make sure they are happy.

            The advice he would give to someone who is pursuing a career in music management is to do research on your client so that you know how to make your client happy and know what would benefit or further your client’s career.